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    Is it Still Paint?

    Technology isn’t something most people think of when it comes to paint, but at Benjamin Moore we’re constantly working to develop products that solve problems and make you rethink what paint can do. Since Benjamin Moore paint goes so far beyond your expectations of paint, it kind of makes you wonder...is it still paint?

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Defining Color
The perception of color is a phenomenon of light - a form of energy with its own frequency and wavelength. Shine a light through a prism and you'll see it divide into six color families: red, orange, yellow, green, blue, and violet.White light is the combination of all colors, while black is the absence of all colors.We perceive color due to the pigments in a given object. A blue pillow appears blue to our eyes because the pigment in the pillow is absorbing all the colors of the light except for the color blue reflecting back to us.

Color and Light
Have you ever tried to match a color swatch in a store only to find it looks like a completely different color when you bring it home? You've just experienced metamerism, the occurrence of colors seemingly changing when viewed under different light sources. Some colors are more prone to this phenomenon than others, including tans, taupes, grays, grayed-blues, mauves, lilacs, and grayed yellow-greens such as celadon. View color swatches in the actual space and lighting conditions in which they are being used.

Color and Space
Space affects how we perceive color, so keep proportion and scale in mind when making your color selections, along with whether you want the room to feel intimate or open. Consider elements such as ceiling height, visible wall space, furnishings, and large pieces of artwork, along with the number of windows and doorways in a room.

How Colors Affect Other Colors
olors that surround a given color affect how we perceive that color. An off-white wall can appear pink when paired with a vibrant red carpet. Complementary colors, such as red and green, enhance each other's color quality. Two squares of the identical shade of gray will appear to differ from one another when one is placed against a white background and the other against black.

Need Help Finding the Right Color?

Follow our new Pinterest Boards. Just click the link to the left. Kristy, our Color Consultant, takes everyday pictures of spaces and tells you what colors to choose to re-create the same look! Visit these boards now:

Exterior Paint Colors

Beach Homes Paint Colors

Beautifully Finished

More to come soon.......

If you have pictures of your home and you know the names of your paint colors then e-mail them to Kristy at Kristineesmyth@att.net and she will feature them on her "Beautifully Finished Colors" Board.